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In today's digital age, with eBooks, virtual author events, and AI-driven recommendations, it's natural to question the relevance of global book fairs. However, they still hold significant importance. Despite the shift towards digital publishing and online book promotions, global book fairs provide unique benefits such as increased visibility, valuable industry connections, and opportunities for international rights deals. These events remain a crucial platform for authors to engage with readers and industry professionals in a way that digital interactions simply can't replicate.