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Innovation happens so swiftly that envisioning future trends and reviewing trends from previous years can be either enlightening or an exquisite evolution as social media platforms attempt to better monetise their offerings. 2015 witnessed some significant shifts in how businesses used social media marketing and this article will touch upon the top social media trends.
For social marketers, the last year was a breathtaking one. New platforms, softwares and consumer preferences brought about a host of changes and scopes. As a result, Digiwale, a social media agencies in Pune, has emerged with social media and their subsequent strategies and will continue in the same manner.
Its quite not easy to anticipate how the social media landscape will alter over the course of a year, but the below mentioned 7 social media trends marketers need to keep an eye on for the year 2016:
The growth of Emoji Analytics-- Whether you like them or not, or you use them or not, their influence is undeniable. It has become one of the crux elements in social media. With the impact of mobile shift, more people are conducting interactions over mobile, any tools that can offer adaptability on this front are valuable and emojis just do that.
Live Streaming Video-- This is considered to be the next big thing in social media marketing with apps like Periscope and Meerkat which took the internet by storm. Social media offers a platform for communication between brands and customers, but live stream goes a step ahead with its unedited and unfiltered features, it reveals a much more authentic side of your business. Periscope is owned by Twitter and is available on both Android and iOS. Meerkat is also available on both of these platforms
SEO-- The universal unchanged truth is: content is still king. The mediums might be changing but the struggle for visibility has never been that stronger.
For social marketers, the last year was a breathtaking one. New platforms, softwares and consumer preferences brought about a host of changes and scopes. As a result, Digiwale, a social media agencies in Pune, has emerged with social media and their subsequent strategies and will continue in the same manner.
Its quite not easy to anticipate how the social media landscape will alter over the course of a year, but the below mentioned 7 social media trends marketers need to keep an eye on for the year 2016:
The growth of Emoji Analytics-- Whether you like them or not, or you use them or not, their influence is undeniable. It has become one of the crux elements in social media. With the impact of mobile shift, more people are conducting interactions over mobile, any tools that can offer adaptability on this front are valuable and emojis just do that.
Live Streaming Video-- This is considered to be the next big thing in social media marketing with apps like Periscope and Meerkat which took the internet by storm. Social media offers a platform for communication between brands and customers, but live stream goes a step ahead with its unedited and unfiltered features, it reveals a much more authentic side of your business. Periscope is owned by Twitter and is available on both Android and iOS. Meerkat is also available on both of these platforms
SEO-- The universal unchanged truth is: content is still king. The mediums might be changing but the struggle for visibility has never been that stronger.